
Just before the event
• Set clear objectives & goals.
• Specific people you want to meet or talk with.
• Quantity of discussions you want to have.
• Number of post event meetings you want to schedule.
• Prepare your attitude.
o Completely positive (no "tradeshow cynicism").
o Inquisitive mindset.
At the event
Work toward your objectives & goals by...
• Proactively initiating discussions.
• Using your prepared and practiced introductions & initiating statements.
• Sending the right message physically
o Face the person completely
o Smile
o Energetic
• Asking open-ended questions
• Listen completely (without the intent to respond immediately or show your knowledge)
o Allow small gaps of silence (in many cases the other person will fill them with more information-sometimes extra information that's useful)
o Giving undivided attention to the person in front of you
o Avoid wandering and scanning eyes (your goal is one-on-one attention)
o Answer cell phone and pagers when you're no longer engaged in the conversation
• Delivering your value statements (when appropriate)
• Maintaining your networking attitude to the end of the event
• Complete positive follow-thru (it's show time, literally)
• Rest after the event
After the event
• Quickly evaluate your networking performance
• Review against your objectives & goals for the event
• Follow-up with appropriate individuals
o Written form as soon as possible (handwritten note, email or letter)
o Phone if appropriate
• Begin to seek out your next event
o Set a target (once a month, quarter, etc.)
o Join a networking/ lead referral club
o Attend one or two events a year that are out of your normal parameters
o Consider parallel industries and attending their events
Copying and distributing this article
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About Ormita
The Ormita Commerce Network spans 5 continents, with direct representation in more than 17 countries plus additional partnerships in a further 59 countries. The business allows companies to exchange goods and services on a reciprocal trade arrangement.
Some of our Websites
Ormita Commerce Network Australia – www.ormita.com.au
Ormita Commerce Network Canada – www.ormita.ca
Ormita Commerce Network India – www.ormita.co.in
Ormita Commerce Network Mexico – www.ormita.com.mx
Ormita Commerce Network New Zealand – www.ormita.co.nz
Ormita Commerce Network United Kingdom – www.ormita.co.uk
Ormita Commerce Network United States of America (USA) – www.ormita.com
For Licensee, Franchise and Partnership Enquiries please visit : www.ormitacorporate.com